Michael, a busy, immersed Company CEO in Canada was still just winding down for the day as he asked his office manger to lock up at 6:30pm. Yet, he has a scheduled dinner at 7:00pm with some of his enduring, long-standing friends since his University days. They all graduated almost three decades ago.
Caught in a kind of hoop with just 30 minutes to his expected, obligatory dinner, Michael hopped into his car, the latest Toyota 2017 Hybrid SUV and headed straight for the designated destination. Moments later, he was there, arriving in record time. A pleasurable, thrilling drive, he recalls many months later.
Truly, if there is an automobile brand that has continued to excite the public, its customers, it’s certainly the impressive, durable Toyota. It’s various brands with diverse, stunning and immeasurable value in terms of its diverse qualities have consistently won for the brand great market preference over other automobile products . The reasons for this are founded on the great brand’s overwhelming, outstanding qualities. These include durability, safety and security, resale value, reliability and functionality, global status and consistent Innovation, excellent reliability and trustworthiness, residual value power, green technology and maintenance value.
Expectedly, that’s why year after year, customers like Michael believe that in terms of overall quality and value, Toyota brand stands steadily atop in the automobile industry. The often quoted words of Josh Fox, the awesome American Film maker, director, compelling writer and amazing environmentalist whose excellent documentary, Gasland, won an Oscar nomination readily spring to my mind: “I love driving…I still drive a 1993 Toyota Camry. I do want to get an electric car, but it’s less of a carbon footprint if you keep your old, fuel-efficient car on the road than if you say ‘build me a whole new car.'” In fact, other eminent commentators, customers have compelling narrative. Arianna Huffington, founder of the Huffington Post says:” So my Toyota Prius is an automotive .. pleasure to drive and patriotic to boot.”
Let’s quickly take a look at the amazing qualities of this brand and why it’s customers preference. It’s most durable. To underscore the durability value of Toyota, a 2012 Study by Polk shows that about 80% of Toyota products sold in the last twenty years ago are still in use on various roads globally. That explains why Stephen Colbert, Comedian and inspiring columnist in his endorsement of the brand simply re-echoed Toyota’s innovative slogan; ” Toyota’s slogan is Moving Forward-they don’t say anything in there about stopping” . It’s durability is an indelible hallmark of Toyota.
In addition, it has immense resale value. According to Kelley Blue Book, Toyota brands rank highest in resale value because they are most comfortable, reliable, and enjoyable. Not surprisingly, Toyota has won KBB’s prestigious best brand awards over and over again.
After an exchange of tirades, ranting among competitors, many seem to genuinely reach the conclusion that Toyota outshines others in AWD and 4WD vehicles. With its highly acceptable, compelling and fun-looking designs, Toyota is a top fit in the outdoor crowd who consistently tend to combine a blend of functionality with adventure. It’s line-up of AWD/4WD vehicles are simply overwhelming!
Safety and Security is also a top priority of Toyota. Understandably, Toyota considers Safety and Security of its customers as its number one priority. For example, in 2013, Toyota had more IIHS top safety and security picks than any other car or truck globally.
When you talk about a brand that is truly global, it’s certainly Toyota. In fact, recent surveys in the automobile industry show Toyota ranks highest among globally accepted products. Thus, whether it’s in Canada, Japan or the United States, Toyota’s products are among the highest in demand.
Superbly innovative, Toyota interestingly shocked the world with the introduction of the Prius, an innovative product. With that innovation, the brand continues to trend as an awesome product within the automobile industry. Thus with its’ excellent power of innovation, Toyota has increasingly become the industry leader in Creativity and Innovation, igniting a strong, loyal customer base.
Equally true is that Toyota ranks high in reliability. According to recent JD Powers ranking, Toyota vehicles rate highest in reliability. A reliable rating source in the automobile industry, JD Powers rating picks Toyota’s product line-ups highest on account of its reliability value among customers. It adds that whether you are paying for a used Toyota car, you can bet on its long-standing reliability.
There is another strength in Toyota. Kelley Blue Book has consistently tips Toyota products high for its immense residual value. What this implies is that a Toyota product is equivalent to great cash in your pocket! Many customers strongly believe that with Toyota’s high rating in terms of residual value, leasing a Toyota car makes more meaning and great sense for your pocket. The implication is simply that it’s not just a good value for resale but also for leasing
Also, if there is a brand that has clearly outranked its competitors in terms of clean energy, it’ s certainly Toyota. A green Vehicle, clean energy or eco-friendly vehicle is a car that emits less harmful impacts on the environment. According to Kelley Blue Book’s, Toyota leads the field in green technology. In fact, the legendary Prius plug-in and Avalon hybrid are solid lineups in this respect.
There’s no doubt that Toyota has consistently maintained its position as industry leader. That explains why celebrities, awesome movie stars , including Leonardo Dicaprio, one of the greatest Movie Stars of our time who starred in James Cameron’s blockbuster, Titanic, drives a Toyota Prius.